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Privacy Policy

We are Pure Vehicle Leasing Ltd, company number 9830432 our registered office is at 38 High Street Watton Norfolk IP25 6AE, (‘we’, ‘us’ or ‘our’). We take the privacy of our customers very seriously. We ask that you read this Privacy Policy (‘the Policy’) carefully as it contains important information about how we will use your personal data.
For the purposes of the Data Protection Act (‘DPA’), we are the ‘Data Controller’ (i.e. the company who is responsible for, and controls the processing of, your personal data).
This policy was last updated May 22nd, 2018 in line with the new General Data Protection Regulation (GDPR) that will take effect from 25th May 2018. As a credit intermediary, we undertake a number of financial tasks that relate to consumer credit and our firm’s lawful basis for processing your personal data is done so under a “legitimate interest”.
If you have any questions about how we use your personal data, please contact us:

In Writing:
Pure Vehicle Leasing Ltd
Small Barn
Hall Farm Barns
Ketteringham Lane

The Personal Data We may collect and process

In order to enter into a brokerage agreement with Pure Vehicle Leasing we will collect store and use certain elements of your personal data. The processing of this data is a contractual requirement and is necessary in order to administer your account and provide you with the products and services you have requested. If you submit an online enquiry you will be required to agree to the terms of this privacy policy which will include permitting us to contact you for the purpose of the finance-related enquiry via the contact method you provided to us, i.e. email, telephone etc.
When using Pure Vehicle Leasing Brokerage services, we will usually require you to disclose to us the following:

  • First name(s) along with surname and or company name
  • Your full address along with previous address (subject to finance requirement)
  • Email address
  • Employment details
  • Date of birth
  • Telephone number – mobile or landline
  • Financial details relevant to your application including income and expenditure
  • Bank details including account number, card number and account holder

Any sensitive personal data obtained and recorded will only be done so with your explicit consent.

How We use personal data

We will use the personal data you disclose to us for the purposes described in Our Terms of business. These purposes include:

  • to assist us in processing your enquiries and obtaining the services which you require;
  • to help us identify you and any accounts that you hold with us;
  • undertaking credit checks;
  • administration; ,
  • research, statistical analysis and behavioural analysis;
  • customer profiling and analysing your preferences;
  • marketing (providing you have opted-in) [for further information see ‘Marketing and opting-in’ below];
  • fraud prevention and detection;
  • billing and order fulfilment;
  • customising our website and its content to your particular preferences;
  • to notify you of any changes to our website or to our services which may affect you;
  • improving our services.

Marketing and opting-in

If you have opted-in to our direct marketing communications, we will use this information to inform you of our products and services that may be of interest to you or others. If you do not wish to receive further marketing communications from us you can opt-out at any time by following the unsubscribe instructions within the “Withdrawing Consent” sections of this privacy notice or by emailing

Disclosure of personal data.

We (Pure Vehicle Leasing Ltd) take your privacy seriously and the data you have provided that we hold is confidential, on occasions we may disclose personal data which you have provided:

  • our agents and service providers (e.g. potential funders or maintenance providers)
  • Law enforcement agencies in connection with unlawful activity
  • Credit reference agencies (for the purpose of your vehicle finance)
  • The finance provider (generation of a specific finance agreement)
  • The supplier dealer group (to order/deliver a vehicle)
  • Any regulators with whose jurisdiction we operate within


We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of quality assurance, training, fraud prevention or compliance purposes.

Protecting your privacy

We currently safeguard personal data via our chosen CRM system which is password protected, this is via a specialist 3rd party provider “Pipedrive” if you require further details relating to our chosen CRM please contact us via email or post. Whilst we use all reasonable efforts to safeguard your personal data, you acknowledge that use of the internet is not entirely secure and for this reason we can not 100% guarantee that the security or integrity of personal data transferred to you or from you via the internet.

Your rights

You have the right to request access to your personal data which we process. This request is known as a “Subject Access Request” This information is provided free of charge however we can refuse to respond or charge a reasonable fee for the administrative cost if the request is manifestly unfounded or excessive.

If you wish to exercise this right and make a Subject Access Request, you should contact us in writing:
By Post-
Pure Vehicle Leasing Ltd
Small Barn
Hall Farm Barns
Ketteringham Lane


We will respond to your request without delay and at least within one month of receipt of your request.

Withdrawing Consent

You have the right to withdraw your consent for us to collect, process or store your personal data for direct marketing purposes, if you wish to exercise this right please confirm your instructions in writing:

By Post-
Pure Vehicle Leasing Ltd
Small Barn
Hall Farm Barns
Ketteringham Lane


Please be aware that by withdrawing your consent Pure Vehicle Leasing Ltd may not be able to continue with your contract that you have entered in to with us and would result in a termination of our services.

Rectification or Updating your personal data

It is your right to have us correct any inaccuracies in your data free of charge if you wish to exercise this right please either speak with us via telephone or put your request in writing by post or email. You may be required to provide us with enough information to identify you and will need to specify the information that is incorrect and what it should be replaced with.

Data Retention

We will only process your personal data providing you have given your consent for us to do so. Our legitimate interest relates to a legal requirement for Pure Vehicle Leasing to hold your personal data and financial information on record for up to a total of six years. This six-year period satisfies the requirement of our regulator, The Financial Conduct Authority and is also in line with other financial industry retention periods.

Our contact details

We appreciate feedback and questions that relate to the improvement of our services. If you wish to contact us please send an email to or you can write to us at Pure Vehicle leasing Ltd, Small Barn, Hall Farm Barns, Kettringham Lane, Hethersett, Norfolk, NR9 3DF. We may change this policy from time to time to ensure you understand the most recent version please check this occasionally.