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Pure Vehicle Leasing is a staunchly independent vehicle broker who offers you old fashioned service values and has a strong belief that communication is key to your satisfaction and our success. Our founders Ben and Damian have decades of experience in the car industry and have both held senior positions in large businesses. Our mission is…

To create a perfect balance between market leading prices and first class customer service

After his education in the beautiful county of Norfolk Ben started his working life at 17 picking weeds out of farmers’ fields for cash allowing him to support himself. Ben very quickly moved in to the car industry firstly working with a local Ford dealer managing their corporate department and then moving on to a development role for an Audi retailer. Bens final employed position before co-founding Pure Vehicle Leasing was to manage a corporate department for a large family owned business specialising in business to business leasing with BMW and MINI.

After leaving Wymondham College Damian started his working life at a commercial radio station. An NVQ in Customer Service really begun his fascination with the customer journey, this qualification ensured Damian’s focus was always on ways to improve satisfaction and the complete customer experience. After several years Damian left the radio station and joined Norwich Union (Now Aviva) and from there spent many successful years working in property. After starting his family Damian had a management position in the highly competitive self-storage sector before he left to work alongside Ben with BMW and MINI, not only were they both extremely successful winning numerous accolades and gaining the No1 spot in the UK for BMW Business but they also forged an amazing friendship.

Ben and Damian have an attention to detail and passion that is second to none, this is why they formed Pure Vehicle Leasing, they both know that customer service can be lacking in the car industry, and in truth the UK in general and do not think you should settle for a mediocre company. So they have developed a web site and business that majors on what you want from a vehicle leasing broker:

  • Simplicity
  • Professionalism
  • Customer service
  • Value
  • Response time

We think that with these fundamentals at the heart of our business it will show you how a business should be and with Ben and Damian’s passion we truly are devoted to making your experience Pure.